Ogilvy & Mather: Mailing with secret recipe created for IBM
Since IT outsourcing solutions can only be sold with the agreement of the relevant CFOs and CIOs, the mailing developed by Ogilvy & Mather Zurich is directed specifically at these two decision-makers within the companies.
The different parts of the two-part, personalized mailing each address a specific problem of the CFO and CIO, which can be solved with IT outsourcing from IBM. The highlight: The riddle of the mailing can only be deciphered if both people come together. In addition to an "impressive response rate" according to the press release, the idea was also awarded bronze by ADC Switzerland.
Responsible at IBM Switzerland: Andreas Albicker, Martina Kunz. Responsible at Ogilvy & Mather: Thomas Bolliger (Creative Direction), Fabian Küchler (Text), Stephanie van Ophuisen (Art Direction), Filipo Salmina (Graphics), Sam Hug (Consulting), Nina Beriger (Assistance), Harald Kleiner (Production).
