Ogilvy & Mather: Invitation to a trial saving
Ogilvy & Mather Zurich has created a spring sales campaign for Ford featuring select high-volume models. The successful campaign invites customers to take a test drive and save money, generating significant showroom traffic at Ford dealerships.
In the course of a tactical sales campaign, Ford is offering its most successful models at advantageous conditions. Those who decide to purchase a new Ford by the end of April will benefit from high advantage premiums and particularly low leasing offers, down to 0.0 percent for some models. Ogilvy & Mather Zurich has developed a comprehensive campaign for this sales promotion measure with the aim of generating the highest possible number of visits and test drives at the dealers.
Ford's spring special sale is being communicated in a striking way on various advertising media under the motto "Try and save". These include posters and advertisements, various online formats, and a specially created landing page. The campaign had an impact after only a short time: after barely two weeks of the campaign, Ford dealers reported a strong increase in store traffic and test drives.
Responsible at Ford Motor Company Switzerland: Marc Brunner (Director Marketing), Stefanie Schär (Communication & Event Supervisor). Responsible at Ogilvy & Mather: Thomas Bolliger (CD); Mark Levay (AD); Marcel Schwitter, Marcel Elsener (text); Max Brunner (consulting); Jonathan Schipper (overall responsibility).
