Ogilvy & Mather: Making the DHL Express service even faster
With a multi-story billboard at Zurich Airport, the Zurich branch of Ogilvy & Mather is promoting the express delivery company DHL. The space shuttle depicted in the ad will be on display on the wall of the parking garage for one year.
The Zurich branch of Ogilvy & Mather advertises the express service company DHL with a multi-storey poster at Zurich Airport. A space shuttle is used to dramatize the express service worldwide, but primarily to the USA. The spaceship will be displayed in DHL's colors on the parking garage wall for a whole year - always ready for take-off to the USA, according to a statement from the agency. The background of the mega poster deliberately takes up the structure of the building to give the launch pad as realistic an impression as possible. The message should be clear and striking: DHL is fast when it comes to shipping documents and goods internationally - especially to the USA.
Responsible at DHL: Brigitte Koch. Responsible at Ogilvy & Mather: Thomas Bolliger (Creative Direction), Donat Achermann / Jae Erne (Art Direction), Marc Schwitter (Text) and Jonathan Schipper (Consulting). Photography: Frédéric Soguel, image processing: Koch & Huber.
Responsible at DHL: Brigitte Koch. Responsible at Ogilvy & Mather: Thomas Bolliger (Creative Direction), Donat Achermann / Jae Erne (Art Direction), Marc Schwitter (Text) and Jonathan Schipper (Consulting). Photography: Frédéric Soguel, image processing: Koch & Huber.
