Ogilvy: Customer loyalty campaign with pedometer challenge launched for Sanagate
With its «SummerFit» pedometer campaign, Sanagate encourages its policyholders to take advantage of the warmer months to get regular exercise and, in this way, practice natural preventive health care.
The summer vacations are just around the corner. People relax, seek shade, enjoy cool drinks and cool water. But for health insurer Sanagate, one thing is certain: sweet idleness shouldn't be the only summer activity. The "SummerFit" pedometer competition motivates Sanagate policyholders to stay fit in summer and count their steps. As an incentive, the chance to win a week of sun, beach and sea awaits after 250,000 steps have been taken.
"SummerFit" is already the second customer loyalty campaign and health prevention measure that Ogilvy One has implemented for Sanagate. The competition will be advertised via newsletter and on the mySanagate customer portal. It will also be supplemented with a personalized CRM campaign on Facebook with ads and posts that are specially tailored to Sanagate customers. The centerpiece is the landing page Summerfit.ch.
Responsible at Sanagate: Antonia Lepore (Head of Marketing & Services), Désirée Seuret (Marketing & Communication Specialist). Responsible at Ogilvy One: Benjamin Franken (CD), Frank Engelhaupt (Text), Christoph Perner (Art Director), Petra Weber (Consulting), Nadine Wolf (Social Media).
