Ogilvy: Campaign for Vipon's vibrating tampon
The Tamia vibrating tampon is designed to relieve menstrual cramps. The Ogilvy & Mather agency has supported the Swiss company Vipon’s market launch from the very beginning and launched a campaign.
For the market launch of Tamia, Ogilvy conducted initial market research, assisted with the naming and evaluated the market, the agency writes in a statement. In addition, a campaign was realized for Vipon, which was implemented in advertisements, flyers and PoS measures. The focus is on the product, which is integrated into the striking, convincing statements, the release continues.
Responsible at ViponSibylle Hurni (Manager Marketing & Sales), Patrik Wettstein (Managing Director). Responsible at Ogilvy & Mather: Thomas Bolliger, Priska Meyer, Markus Sidler (conception/creation), Gaby Zimmerli (consulting), Filippo Salmina, Marcel Kohler (realization, production).
