Ogilvy Interactive creates online advisor for Swiss Life

 The Ogilvy Interactive agency has created a virtual online advisor for Swiss Life called Daniel Hofstetter. According to a press release issued on Thursday, his job is to advise men and women on the topic of "planning for retirement". As soon as you enter the site, you are greeted by Daniel Hofstetter. He guides users through topics such as budget planning, early retirement and capital/pension withdrawals. He does this in a futuristic-looking environment that is intended to visually emphasize the topic of the future, as the press release explains. Using an oversized scale, for example, Daniel Hofstetter demonstrates the importance of balancing income and expenditure when determining a budget for the time after retirement. Examples, a questionnaire and a calculator offer opportunities for interaction.