Ogilvy Group acquires majority stake in Planetactive

The Ogilvy Group has acquired a significant majority stake in the online marketing agency Planetactive. Even after the takeover, Planetactive will remain an independent unit. Operational responsibility will continue to lie with Matthias Kurwig as Managing Director as well as the Regional Managing Directors Stefan Längin and Martin Sinning (Germany), Andreas Jorgella (Switzerland) and Rupert Müller-Hartburg (Austria). No personnel changes are planned in the Planetactive offices in Düsseldorf, Zurich and Vienna.
 
According to Matthias Kurwig, the move will enable the agency to offer its clients a complete full-service range of modern digital marketing, as detailed in a press release. By joining Ogilvy, Planetactive will benefit from the advantages of the global Ogilvy network, particularly in the media business.
 
With immediate effect, Planetactive's media division will become part of Neo@Ogilvy, the company's new global digital and direct media network. This enables Planetactive to realize international campaigns not only in German-speaking countries, but also around the globe.