Ogilvy: Proving greatness for Ford at the Motor Show
Ogilvy & Mather designed a mega poster for the entrance area of the new Ford Mustang's premiere at the Geneva Motor Show.
The latest pony from Ford's successful stud for generations has been designed for the European market again for the first time and will also be available in Switzerland from 2015, according to a statement. The 162-square-meter poster is designed to showcase the youngest descendant of a legendary model series in a way that cannot be overlooked and, via the headline, literally and figuratively invites people to take the liberty and get to know the new Ford Mustang. The measure is accompanied by advertisements in magazines in and around the Geneva Motor Show.
Responsible at Ford Motor Company Switzerland: David Frey (Director Marketing), Marcello Varallo (Marketing Communications Manager). Responsible at Ogilvy & Mather: Thomas Bolliger (CD); Priska Meyer (AD); Marcel Elsener (text); Marcel Kohler (production); Sascha Isenschmid (graphics/DTP), Jonathan Schipper, Michela Girola (consulting)
