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Automobil Publicis has created a poster with a 3-D effect for the Renault Mégane coupé-cabriolet.
Automobil Publicis has created a poster with a 3D effect for the Renault Mégane Coupé-Cabriolet.car advertising is a crux. On the one hand, agencies are gratefully provided with generous budgets. On the other hand, the creative scope is generally limited because the car has to be the dominant eye-catcher in print campaigns. And the design of the various brands has become quite similar. Eye-catching staging
"Renault stands out," said the creative minds at Publicis. The cars of this brand are considered attractive vehicles, impress with their fine design and also offer "the safest model range in Europe". But Renault also stands out off the road: The most successful French car manufacturer is increasingly able to present its advantages in a bold and eye-catching way. The most recent example: the posters for the Renault Mégane Coupé-Cabriolet 2.0 turbo.
Publicis Zurich was free to design a poster for the public in Switzerland. However - see above - the image of the Mégane provided had to be incorporated into the campaign. The outstanding idea now: in Switzerland, the convertible is presented to the viewer in three dimensions at 80 poster sites. The potential outdoor fans should feel how it feels to drive the Mégane Coupé-Cabriolet 2.0 turbo, namely: closer to the sun.
The weather advertises with
In a new, elaborate design, the convertible is not simply depicted, but stands out from the mass of generic posters as a media eye-catcher. "We tried to find a surprising solution. Surprise and win," comments consultant Philippe Meyer on the campaign. Publicis is pleased that the idea with the blue sky is currently also benefiting from good weather. In other words: a beautiful, sunny campaign for a beautiful, sunny convertible.
Media eye-catcher: Publicis makes the Renault Cabrio stand out from the mass of generic posters.
Andreas Panzeri
"Renault stands out," said the creative minds at Publicis. The cars of this brand are considered attractive vehicles, impress with their fine design and also offer "the safest model range in Europe". But Renault also stands out off the road: The most successful French car manufacturer is increasingly able to present its advantages in a bold and eye-catching way. The most recent example: the posters for the Renault Mégane Coupé-Cabriolet 2.0 turbo.
Publicis Zurich was free to design a poster for the public in Switzerland. However - see above - the image of the Mégane provided had to be incorporated into the campaign. The outstanding idea now: in Switzerland, the convertible is presented to the viewer in three dimensions at 80 poster sites. The potential outdoor fans should feel how it feels to drive the Mégane Coupé-Cabriolet 2.0 turbo, namely: closer to the sun.
The weather advertises with
In a new, elaborate design, the convertible is not simply depicted, but stands out from the mass of generic posters as a media eye-catcher. "We tried to find a surprising solution. Surprise and win," comments consultant Philippe Meyer on the campaign. Publicis is pleased that the idea with the blue sky is currently also benefiting from good weather. In other words: a beautiful, sunny campaign for a beautiful, sunny convertible.
Media eye-catcher: Publicis makes the Renault Cabrio stand out from the mass of generic posters.
Andreas Panzeri
