NZZ takes Peter Wanner by the hand
The Mittelland Zeitung is surrounded by Tamedia and Basler Zeitung Medien. Now the NZZ regional newspapers are building a connecting bridge to it.
The Cityplus advertising combination, which includes the St. Galler Tagblatt (SGT), the Neue Luzerner Zeitung and the Zürcher Landzeitung (ZLZ), is being expanded to include a further partner. As of January 1, 2009, the Mittelland Zeitung (MZ) will also be a member. This will increase the reach of the combined newspaper in its maximum version from 807,000 today to 1.272 million readers - and in a contiguous geographical area to boot.
But what does maximum variant mean here? "It means that the enhanced Cityplus is not a fixed combination. You can book it as a whole, but you don't have to, because all the titles involved can be freely combined with each other," explains SGT Publishing Director Daniel Ehrat. For example, it is also possible to book only two or three Cityplus titles together. And because ZLZ and MZ also have large print runs on certain days, the combination options are extended. "Cityplus can be booked in a total of 51 different modules," says Ehrat.
The rates are simple: if you book at least two Cityplus titles together, you will receive a combined discount of 10 percent. In the maximum variant (called the Cityplus 1 module), a full-page, four-color ad costs CHF 76,166.70 gross instead of CHF 84,563. However, each title now grants a separate final discount on the mono title amount.
Now, however, media planners could lose track of the many modules, ranges and tariffs. The Cityplus partners have also thought of this. From November 27, they are therefore launching a calculator on www.cityplus.ch, which shows the relevant information on name, circulation, gross readership and price depending on the module selected.
Cityplus is available not only in print, but also as an online combination, although for the time being it will continue to be available exclusively in the existing combination of SGT and Neue LZ. However, the next step planned is to add ZLZ and MZ in the first quarter of 2009.
The founding of Cityplus goes back to the dissolution of Swisspool four years ago. At that time, Tages-Anzeiger, Basler Zeitung and Berner Zeitung decided to found Metropool in 2005, which is why the previous Swisspool members SGT and Neue LZ lost their direct connection to a national combined newspaper. As a result, the two regional newspapers belonging to the NZZ Group merged to form Cityplus. The ZLZ, also an NZZ title, then docked on a year ago. It not only increased the reach of Cityplus, but also formed a geographical bridge between eastern and central Switzerland.
With the MZ, a non-NZZ title is now involved for the first time, thanks to which the Kombi now has a greater reach than the Metropool. However, the MZ and in particular the Aargauer Zeitung not only strengthened the Kombi, the MZ also needs help itself, as it is currently in the headlock of Basler Zeitung Medien and Tamedia. Seen in this light, the long-awaited MZ entry into Cityplus can be seen as AZ Medien's rapprochement with the NZZ Group.
Incidentally, Cityplus is not finished with the MZ. An expansion towards south-eastern Switzerland would also be conceivable. Or into western Switzerland. But nothing will come of it for the time being. "We are basically open to other partners," says Ehrat, "but we will not reassess the situation until mid-2009."
Markus Knöpfli
But what does maximum variant mean here? "It means that the enhanced Cityplus is not a fixed combination. You can book it as a whole, but you don't have to, because all the titles involved can be freely combined with each other," explains SGT Publishing Director Daniel Ehrat. For example, it is also possible to book only two or three Cityplus titles together. And because ZLZ and MZ also have large print runs on certain days, the combination options are extended. "Cityplus can be booked in a total of 51 different modules," says Ehrat.
The rates are simple: if you book at least two Cityplus titles together, you will receive a combined discount of 10 percent. In the maximum variant (called the Cityplus 1 module), a full-page, four-color ad costs CHF 76,166.70 gross instead of CHF 84,563. However, each title now grants a separate final discount on the mono title amount.
Now, however, media planners could lose track of the many modules, ranges and tariffs. The Cityplus partners have also thought of this. From November 27, they are therefore launching a calculator on www.cityplus.ch, which shows the relevant information on name, circulation, gross readership and price depending on the module selected.
Cityplus is available not only in print, but also as an online combination, although for the time being it will continue to be available exclusively in the existing combination of SGT and Neue LZ. However, the next step planned is to add ZLZ and MZ in the first quarter of 2009.
The founding of Cityplus goes back to the dissolution of Swisspool four years ago. At that time, Tages-Anzeiger, Basler Zeitung and Berner Zeitung decided to found Metropool in 2005, which is why the previous Swisspool members SGT and Neue LZ lost their direct connection to a national combined newspaper. As a result, the two regional newspapers belonging to the NZZ Group merged to form Cityplus. The ZLZ, also an NZZ title, then docked on a year ago. It not only increased the reach of Cityplus, but also formed a geographical bridge between eastern and central Switzerland.
With the MZ, a non-NZZ title is now involved for the first time, thanks to which the Kombi now has a greater reach than the Metropool. However, the MZ and in particular the Aargauer Zeitung not only strengthened the Kombi, the MZ also needs help itself, as it is currently in the headlock of Basler Zeitung Medien and Tamedia. Seen in this light, the long-awaited MZ entry into Cityplus can be seen as AZ Medien's rapprochement with the NZZ Group.
Incidentally, Cityplus is not finished with the MZ. An expansion towards south-eastern Switzerland would also be conceivable. Or into western Switzerland. But nothing will come of it for the time being. "We are basically open to other partners," says Ehrat, "but we will not reassess the situation until mid-2009."
Markus Knöpfli
