NZZ Folio launches loyalty cards for advertising customers
In its spring issue of May 6, 2013, NZZ Folio focuses on the topic «The Customer.» For this reason, NZZ Werbemarkt is launching a personalized Folio customer card for the summer of 2013, which was distributed as part of a large-scale direct mail campaign.
The magazine is dedicated to one topic every month. In the spring issue, the editorial team gets to the bottom of customer behavior and consumption. According to the press release, the Folio customer card offers benefits such as a summer bonus on ad placements, advice and an exclusive service.
