NZZ Content Solutions now realizes commercial magazines, supplements and digital solutions

MEDIA The NZZ Media Group's advertising sales organization NZZ Media Solutions is opening up a new business segment. At the turn of the year, it founded the NZZ Content Solutions department, which realizes and markets editorial products such as magazines, supplements and digital offerings for advertising clients.The new NZZ Content Solutions department is cross-group. It offers customers all services - from conception and editing to realization, in print and digital. The wide-ranging portfolio of services includes customer supplements in the titles of the NZZ Media Group, independent company magazines and, in future, video formats and digital storytelling. Veit Dengler, CEO of the NZZ Media Group: "Content marketing is becoming increasingly important in the market. With NZZ Content Solutions, we are ideally positioned to offer our customers all services in this area from a single source. "The new commercial offerings meet the high NZZ quality standards. The NZZ Content Solutions team draws on a network of high-profile journalists. At the same time, a clear separation between the editorial team and the new NZZ Content Solutions is ensured. The market has reacted positively to the new offering. "Our first commercial print supplement, which we produced with PostFinance on the topic of working capital management, met with great interest in the market," says Karin Carpentier, CEO of NZZ Media Solutions.Elmar zur Bonsen will take over the commercial management of the new NZZ Content Solutions division. He has headed the Brand Journalism and Professional Media Relations courses at the MAZ, the Swiss School of Journalism in Lucerne, since 2013. Prior to this, he worked as Publishing Director and member of the management board at the Zurich agency Infel, as Deputy Publishing Director at BurdaYukom, the former corporate publishing subsidiary of Hubert Burda Media, and as news and politics editor at the "Süddeutsche Zeitung". Karin Carpentier: "We are delighted that we have been able to recruit Elmar zur Bonsen, a proven content marketing expert, for this position."