NXC takes over marketing agency Ground 15

The merger will come into effect in December 2013 and, according to the press release, emphasizes NXC's intention to position itself in Switzerland as one of the leading companies in the field of decision support systems based on data-driven analysis (big data). Such systems enable companies to simulate and predict customer behavior. NXC has held a 60 percent stake in Ground15 since July 2012. The marketing agency is now being fully integrated into NXC Zurich. The company will then be represented in Lausanne and Zurich and will be managed by Cindy Guignard, currently CEO of NXC Switzerland.

In order to meet the growing demand from companies for IT solutions, NXC relies on a big data approach with the integration of decision-making tools. This enables companies to simulate and predict the consumer behavior of their target group. With more than 15 years of experience in "digital activation" (a method for digitizing communication in companies) and comprehensive technological expertise, Ground 15 NXC opens up new paths and solutions in the field of digital advertising. Cindy Guignard, CEO of NXC Switzerland: "By joining forces, we can offer clients in the B2C sector and public administrations tools to better understand their customers' interests and intentions. This enables companies and organizations to optimize their business and success strategies."

The merger with Ground 15 is a first step in the Group's expansion strategy in Switzerland. NXC is convinced that these tools, which are already being used in the B2C sector, can also be used successfully in public administrations. "The decision support tools we have developed are also of interest to public institutions - for example in the field of ecology, because knowledge of residents' behavior makes it possible to implement solutions that deliver a better quality of life in the long term," explains Cindy Guignard in a press release.