Numéro 10 launches new Atupri campaign
After winning the pitch last year, the Bern-based communications agency Numéro 10 designed and implemented Atupri’s new national campaign.
The aim of the campaign is to raise awareness of Atupri as a health insurance company and its insurance products for private and corporate customers, as detailed in a press release. The campaign around the theme "Everything used to be simple. Today too" shows that Atupri still makes things simple today and is the right insurance partner in all phases of life.
The digital campaign for private customers, consisting of a TV commercial and online banner, will be on air from mid-October until the end of November. Corporate customers were targeted with numerous advertisements and online banners from the beginning of August to the end of September.
In addition to the campaign, numéro10, as Atupri's new lead agency, developed the claim "For a vital Switzerland", revised the corporate design and implemented numerous other communication measures.
//www.youtube.com/watch?v=eXEVFv-tZxY
Responsible at Atupri: Regula Meier, Angela Wälti, Caroline Nagiel (Marketing). Responsible at Numéro 10: Gilles Aeby (overall responsibility), Stéphanie Schneuwly (consulting), Rahel Gobeli (graphics). Texts: Jürg Freudiger, Biel. TV production: Moonwalk Films, Paris. Directed by: Guillaume de Fontenay, Québec. Photography and image editing: Staudinger + Franke, Vienna. Responsible Media agency: Mediatonic, Geneva. Responsible for Online Campagnin: Goldbach Interactive, Zurich.
