Novartis pitches for Sandoz
The Basel-based pharmaceutical company Novartis plans to reintroduce its Sandoz brand to the German market and launch an advertising campaign to support the relaunch.
The Basel-based pharmaceutical group Novartis wants to relaunch its Sandoz brand on the German market and accompany it with an advertising campaign, according to the trade magazine Horizont, in which Publicis Vital, Euro RSCG and Ogilvy Healthcare are taking part. As Novartis has already announced, the Group's generics division will in future be called Sandoz worldwide.
