Notch: Mobile redesign of Search.ch completed
Notch Interactive has given the app and mobile website of the Swiss search and information service Search.ch a comprehensive redesign. The new design features a minimalist, intuitive style, thereby improving the platform's usability.
In addition, Notch Interactive has developed an innovative new function: "Live Search" shows the user all important information such as location, timetables or restaurants in the vicinity with one touch. And all this in real time. With over 2.3 million unique users per month, Search.ch is the most popular and most used Swiss website. In collaboration with Search.ch's business development and product management, Notch Interactive redesigned the mobile applications. The technical integration was carried out by Search.ch's developer team. The redesign of the desktop version will follow in fall 2014.
Internet usage on mobile devices has been growing disproportionately for several years. Mobile applications are therefore also a clear focus for Search.ch. With "mobile first" as the guiding principle, the app and the mobile website have been redesigned and appear in a new look as of today. Inspired by large platforms such as Facebook and Pinterest, Notch Interactive has developed a "card design". The new design comes up with a clear visual structure. The interactive services such as phone book, weather, map and timetable could thus be designed in a simple and intuitive way, which further improves usability.
Find without searching: The unique new "Live Search" function shows users all the relevant information relating to their location, depending on the time and place. Whether restaurants, bars, timetables or ATMs: "Live Search" delivers everything important with a touch. In this way, search.ch also brings SMEs closer to their potential customers. With the new app and with "Live Search", this strategic guiding principle is fulfilled in an intelligent and direct way.
The new Search.ch app is now available for download free of charge from the App Store and Google Play, while the virtually identical mobile website is available on smartphones via Search.ch called.
Responsible at Search.ch: Urs Hügli (CEO), Christian Weber (CTO), Walter Schärer (Head of Business Development), Jasna Smojvir and Matthias Adolf (Head of Marketing), Matthias Kern (Head of Display), Andreas Lenherr (Head of Sales), a total of 18 employees. Responsible at Notch Interactive: Peter A. van der Touw (overall responsibility), Roger Oberholzer (strategy), Jeff Gerber (creative direction), Marco Klein (art direction), Jürg Schaeppi (design/UX), Alain Aebersold (design), David Voges (copy writing), Alain Gantner (project manager), Tobias Fuhlroth (technical direction), Bernard Kowalski and Diego Morales (web development).
