Notch Interactive: Promotion for Huggies Little Swimmers realized
With a promotion for Huggies Little Swimmers, Notch Interactive is calling on parents of small children to get creative on Facebook and design their own movie posters with their favorites.
The current summer promotion from Huggies focuses on Disney, as the agency writes in a press release. In just a few steps, it can be found on the new Facebook app The competition allows children to design their own movie poster with Disney characters, add a photo of the child and a title to the poster and take part in the competition. At the end of the competition, three poster creations will be drawn by lot, professionally printed and sent to the
Winner sent.
In the first 24 hours after the competition was launched, several hundred posters were already posted, according to the statement. The competition is being promoted with Facebook ads and banners. The posters can also be printed by ifolor at a special price.
Responsible at Kimberly-Clark: Hugo ter Braak, (Marketing Manager), Angela Zellweger (Online Manager). Responsible at Notch Interactive: Peter van der Touw (overall responsibility), Roger Oberholzer (strategy), Martin Pfeiffer (conception, producing), Jeff Gerber (creative direction), Marco Klein (art direction), David Elmiger (conception, text), Mathias Lingenhel (design), Mathias Tanner (consulting), Anna-Katharina Höke (project management), Tobias Fuhlroth (technical direction), Jonas Huber (interface programming), Martin Bächtold (application programming).
