Notch Interactive: Online campaign for Sanitas
Notch Interactive conceives an online campaign for the digital channels and creates different sub-campaigns that address the different needs of the target groups.
In spring 2013, Notch Interactive won the Swiss health insurance company Sanitas as a new client. Sanitas commissioned the agency with the conception, creation and implementation of the online campaigns, which focus on the acquisition of new customers and tie in with the umbrella campaign by Leo Burnett. Whether for families, singles or young people, Sanitas offers the right insurance products for every situation in life. That's why the sub-campaigns that Notch Interactive designed for the health insurance company always dramatize the needs of the corresponding target groups.
The visual hook for the online campaigns is the bandage, which unrolls from the banner to reveal various messages tailored to the user. The advertising media lead to target-group-specific landing pages and, in a further step, to the offer and sales process, which is handled directly online at Sanitas.
All advertising media also have a large competition as a common bracket. Users can win a vacation budget, which is paid out to the winner every year. The promotion underscores Sanitas' claim of "a lifetime.
Responsible at Notch Interactive: Peter A. van der Touw (overall responsibility), Roger Oberholzer (strategy), Martin Pfeiffer (producing), Jeff Gerber (creative direction), Marco Klein (art direction), David Elmiger (concept, text), Patrizia Harzenmoser (design), Jürg Schaeppi (design), Jack Benz (design), Anja Speer (consulting) Vera Weber (consulting).
