Notch Interactive: Sound production for the Hear the World Foundation
Notch Interactive designed and developed a website for a project by the Hear the World Foundation in which young people who were once deaf visually represent their favorite sounds.
What is your favorite sound? The Hear the World Foundation asks this question to young people with hearing loss in Malawi who have received hearing aids from the foundation. The teenagers provide the answers visually: under the guidance of Hamburg photographer Philipp Rathmer, they photograph scenes from their everyday lives with digital cameras donated by Fujifilm to depict their new world of sound. Notch Interactive designed and implemented the website.
Interested parties are greeted with an interactive video that provides information about the project in an emotional and direct way. Users can experience for themselves in a simulation with different levels of hearing loss what life "sounds like" for people with this impairment. The heart of the website is the "Moments" section. Here, the children talk about their experiences with their newly acquired or regained hearing ability. The "Hear Malawi" section reports on the project. Moving scenes from the everyday lives of Malawi's inhabitants are also shown. An infographic specially prepared for the website shows important facts about Malawi, hearing loss and the cooperation with the local project partners. The website, designed by Notch Interactive, is all about the children of Malawi, for whom Hear the World wants to offer a better future with the "Hear Malawi" project.
Responsible at Hear the World: Michèle Meier (Corporate Communications and CSR Manager), Elena Torresani (Head of Hear the World Initiative). Responsible at Notch Interactive: Peter A. van der Touw (overall responsibility), Martin Pfeiffer (Digital Direction), Moritz Capelle (Group Account Director), Alain Gantner (Consultant/Project Manager), Jeff Gerber (Creative Direction), Marco Klein, Philippe Meier (Art Direction), Tobias Fuhlroth (Technical Direction), Diego Morales (Interface Programming), Samuel Blattner (Application Programming). Film production at Filmgerberei Zurich: Maximilian Speidel (director), Flavio Gerber (camera and production).
