Notch Interactive: Campaign developed for Yes or No
The online communications agency Notch Interactive has launched a Facebook campaign for Manor's fashion label Yes or No.
Realized was a Facebook applicationwhich uses a style quiz to test the trendsetting skills of fans and is intended to keep the viral interaction going with FB likes and various posts. Teaser banners on image-congruent target group portals are to ensure attention. Notch Interactive is responsible for the conception, design and implementation of the campaign.
Responsible at Manor: Roman A. Müller (Marketing Director), Maya Hitz (Head of Communications/Media), Nicole Calegari (Project Manager Communications/Media), Anne Porschien (Assistant Communications/Media). Responsible at Notch Interactive: Peter A. van der Touw (overall responsibility), Martin Pfeiffer (producing), Mathias Tanner (concept, consulting), Vanessa Brun (project assistance), Jeff Gerber (creative direction, copy), Marco Klein (art direction), Mathias Lingenhel (interaction design), Karin Zürcher (design), Tobias Fuhlroth (technical direction), Jonas Huber (interface programming) Martin Bächtold, Lukas Bünger (application programming).
