Nokia wants to become market leader in mobile advertising
Nokia, the world's largest cell phone manufacturer, aims to become the leader in mobile advertising. To achieve this goal, Nokia is acquiring the U.S. company Enpocket.
Nokia, the world's largest cell phone manufacturer, wants to become number one in advertising on cell phones. To achieve this goal, Nokia is taking over the US company Enpocket, as the Finnish company announced on Monday. A purchase price was not disclosed. Enpocket is considered the leader in technical platforms for advertising on cell phones. The company, headquartered in the US city of Boston, offers a platform with which advertising content can be transmitted to cell phones via SMS, MMS and video.
