Nokia relies on large billboards for multimedia cell phone
For the launch of the N95 8GB multimedia device, Nokia plans to use megaposters in various Swiss cities in addition to traditional and online measures. The concept is aimed at an "outgoing and mobile" target group.
Nokia plans to use megaposters in various Swiss cities for the launch of the N95 8GB multimedia device. The posters, which are up to 140 square meters in size, will complement traditional and online measures at locations in Zurich, Basel, St. Gallen and Geneva in December and will primarily appeal to an outgoing and mobile target audience. The focus is on entertainment, according to a press release. In addition to the large posters, target group-specific print titles and roll-up posters in train stations were also used. An online concept will also be implemented on music and lifestyle-related websites and the campaign will be supplemented by mobile marketing measures. Test persons are also being sought to publish their experiences with the new device in a blog. The campaign is being implemented by various agencies: Grey (advertising), Mediacom (media planning), Online (creative media) and Dimoco (mobile marketing).
