Noise launches second flipbook blockbuster
Noise has produced a second flip-book film to launch 3M's new product, Post-it Super Sticky Notes, to the target audience.
The film shows a little man who rightly doesn't want to watch his favorite film on a small screen, but demands more. For more space: "Good, from now on there are Post-it Super Sticky Notes in large." The commercial was accompanied by the rocking sound of the band "The Wee Sma's" with the song "Hi Ho".
Fittingly, the commercial was shown in a large-scale cinema campaign in Switzerland and Austria. In addition, a promotion team distributed samples with an enclosed prize code before and after the screenings. The codes can be redeemed on the microsite http://www.mypostit.ch. There are 450 cinema admissions to be won as well as a cinema voucher worth 500 francs as the main prize.
The site is conceived and programmed in responsive design. To date, over 11,600 codes have been redeemed and over 6,700 moviegoers have already registered for the competition.
//www.youtube.com/watch?v=HwHQzAXw980
Responsible at 3M: Priska Engelbogen (Head of Communications), Paola Fabbian and Stefan Marte (Head of Marketing). Responsible at Noise: Patrik Leuenberger (overall responsibility), Vanessa Pfründer (consulting), Andreas Mädler (creative director), Nijan Ouliaei (online marketing), Claudio Knechtle (text), Marius Eitzinger (graphics), Johannes Röttger (programming). Responsible at Trikk17 animation room: Björn Magsig (producer), Sandra Schiessl (director), Michael Verhülsdonk (illustration/animation).
