Never so many Swiss tourists in Graubünden as in 2018
Last year set a new record for tourism in Graubünden: Never before have so many Swiss visitors spent their vacations in this mountainous canton as they did in 2018.
Hotels and health resorts in Graubünden registered 3,122,451 overnight stays by guests from Switzerland. This was 4.7 percent more than in the previous year and more than ever before, reported the marketing organization Graubünden Ferien (GRF) based on the overnight stay figures published on Tuesday by the Federal Office of Statistics.
The previous peak in overnight stays by vacationers from Switzerland was reached in 2008. At that time, 3,101,202 overnight stays were recorded.
The total number of overnight stays developed positively last year from a tourism perspective. With a total of 5,132,212 overnight stays, Graubünden recorded an increase of 5.7 percent compared to the previous year. The Swiss average was an increase of 3.8 percent. The very important guest segment of holidaymakers from Germany also provided good figures. These tourists came back, with overnight stays soaring by 7.9 percent to 841,149.
He is very pleased with the result and is really proud of the industry, GRF Director Martin Vincenz is quoted as saying in the press release. However, Vincenz still sees "room for improvement. Especially guests from the distant markets have been given too little attention so far. For this reason, the industry is intensifying its marketing activities in the Gulf States, China and the USA. (SDA)
