NK Media becomes part of the Gisler Protocol
NK Media is signing on to the Gisler Protocol and, in doing so, wishes to commit to fair, diverse, and equitable communication.
Zurich-based digital marketing agency NK Media has joined the Gislerprotokoll, an initiative for diverse gender representation in communication and marketing. With this step, Gislerprotokoll is strengthening its membership base, which recently passed the 200 mark.
"Our aim is to shape our role in the marketing industry responsibly," says Valentina Buoli, Art Director at NK Media. The agency is committed to fair, diverse and equal communication.
The Gisler Protocol, initiated by Jung von Matt, is based on five principles: inclusive language, equal opportunities, combating stereotypes, individual responsibility and the emancipation of independent roles for women and minorities.
NK Media thus joins a community of agencies, companies and educational institutions that live these values. The Gisler Protocol, named after the advertiser Doris Gisler Truog, is not only committed to equality, but also to the equal value of different lifestyles.
