Nikon consolidates European budgets

The Japanese camera manufacturer Nikon is consolidating its advertising budgets for Germany, France and the UK and, according to the British industry service Campaign, the four Nikon agencies BMP DDB, Red Cell, McCann-Erickson and Asatsu-Dentsu have been invited to pitch. The budget amounts to around ten million dollars. If the consolidation proves successful, Nikon will probably later combine the budgets of all 13 European markets, reports Campaign.