Nikon consolidates European accounts with McCann
The Japanese camera manufacturer Nikon is consolidating its advertising budgets for Germany, France, and the United Kingdom with McCann-Erickson in Düsseldorf.
The Japanese camera manufacturer Nikon is consolidating its advertising budgets for Germany, France and the UK with McCann-Erickson in Düsseldorf.McCann prevailed in a pitch against the three other Nikon regular agencies BMP DDB, Red Cell and Asatsu-Dentsu, as Werben & Verkaufen reported. The budget is estimated at twelve million euros.
