Wearing nothing is more beautiful...

Normally, the fashion chain Bernie's invests its advertising money primarily in its special sales, but with the announcement of the new fall collection, the brand should once again be brought to the fore. To update Bernie's, CD Patrick Lienert at DDB Zurich therefore looked for a solution that was as abstract as possible. His idea could stand for a wide variety of fashion labels. However, it suits Bernie's best. The fashion of these boutiques has long been associated with an elegant cheekiness and their advertising with a cheeky quirkiness. In the past, Bernie's advertising was created at Hesskiss and previously at Honegger von Matt. "Buying nothing is cheaper" was the claim for Bernie's in those days. "Wearing nothing is better" might come to mind when looking at the new DDB Zurich motifs. The agency in Zollikerberg has been looking after the fashionable client for a year now. The subjects with the naked models - man and woman - illustrate the largest campaign to date. In addition to the young target group, an important detail is the autumn fig leaf. Andreas Panzeri
AD Rating

Bernie's campaign
Even if only a few advertisers have seen the Com & Com video, it is well received. It's all the more likely to happen to Bernie's - doesn't everyone know this chain of stores? In your pants, Adraters, and click on www. werbewoche.ch/adrating
Com-&-Com campaign
Top: 63.86
Flop: 36,14%
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