News: Change in the content market foreseeable

The structures of content syndication in Europe are undergoing fundamental changes.

The structures of content syndication in Europe are changing fundamentally.news Change in the content market foreseeable
This was the result of the study "The Changing Face of Europe's Syndication Industry" by the Amsterdam-based research company Van Dusseldorp & Partners. In the past, it was mainly independent intermediaries who bought content from media companies and sold it on to websites. Now, content producers are increasingly considering its marketing as part of their core business. The full study can be ordered for 450 euros on the Van Dusseldorp & Partners website (www.vandusseldorp .com).
Webadvertising with a new website The online media planner Publimedia Webadvertising presents itself with a revamped website. The new design is intended to establish the website as a business and communication tool. In addition to basic information about the company and its services, the site also offers news on online marketing. Documentation on online marketing trends, the latest market studies and online access to customer campaign evaluations are available in the password-protected customer center.

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