News: Radio 105 and One FM establish pool
The two youth stations Radio 105 and One FM have formed an advertising alliance.
The two youth stations Radio 105 and One FM have set up an advertising pool News Radio 105 and One FM set up pool
The new national pool will make it even easier for national companies to reach young people in German-speaking and French-speaking Switzerland at the same time, according to 105 and the Geneva-based radio marketing company Média One Contact SA. Joint sponsorship concepts can also be realized. Customers of the national pool will receive a 15 percent discount. According to Paola Libera, Head of Marketing at Radio 105, Clear Channel is not planning to take a stake in 105. As a reminder: in spring 2000, the out-of-home advertising giant acquired a 51 percent stake in Média One Contact SA and just under 20 percent each in One FM and Lausanne FM. The successful combination of radio and poster campaigns in the USA was also to be implemented in Europe.
The new national pool will make it even easier for national companies to reach young people in German-speaking and French-speaking Switzerland at the same time, according to 105 and the Geneva-based radio marketing company Média One Contact SA. Joint sponsorship concepts can also be realized. Customers of the national pool will receive a 15 percent discount. According to Paola Libera, Head of Marketing at Radio 105, Clear Channel is not planning to take a stake in 105. As a reminder: in spring 2000, the out-of-home advertising giant acquired a 51 percent stake in Média One Contact SA and just under 20 percent each in One FM and Lausanne FM. The successful combination of radio and poster campaigns in the USA was also to be implemented in Europe.
