News: Yearbook Marketing Communication
News: Marketing Communication Yearbook The 2002 Marketing Communication Yearbook is now in its 13th edition. «Exclusive top stories and editorials on new forms of
News Marketing Communication Yearbook Already in its 13th edition, the Marketing Communication Yearbook 2002 is published. "Nowhere else published top stories and editorials on new forms in marketing communication make this classic the standard work for every marketing and communication professional again this year," writes Yearbook Editor-in-Chief Urs Seiler. The 280-page work is published by Künzler-Bachmann Medien in St.Gallen (www.kbme dien.ch) and costs 59 Swiss francs. The book presents international award-winning advertising campaigns, case studies, trends and practical tips ranging from "call centers as crisis hotlines" to outdoor advertising and multi-channel marketing.
Swiss DM Prize 2003 announced For the fifth time, the Swiss Direct Marketing Association is launching its competition for the best direct advertising. Creative works whose primary communication objective is to elicit a measurable response from the target group may be submitted for the Dialog Marketing Prize (DM Prize). They must feature a clearly articulated and compelling call to action. The deadline for entries is January 31, 2003, and the awards ceremony will be held on April 11. For more information, contact Christa Niklaus of Fisch Meier Direkt at 01 711 72 27, e-mail: cniklaus@fischmei er.ch or on the website www.dm-preis.ch.
Clio Awards 2003: Entry deadline now open for entries to the international Clio Awards creative competition. The deadline for entries is January 15, 2003, and the awards will be presented on May 19 and 20. Entry documentation is available from the Swiss Advertising and Communications Agencies Association (Eva Dinner, tel. 01 361 37 60, e-mail: eva.din [email protected]) or from the organizer's website, www.clioawards.com.
Swiss DM Prize 2003 announced For the fifth time, the Swiss Direct Marketing Association is launching its competition for the best direct advertising. Creative works whose primary communication objective is to elicit a measurable response from the target group may be submitted for the Dialog Marketing Prize (DM Prize). They must feature a clearly articulated and compelling call to action. The deadline for entries is January 31, 2003, and the awards ceremony will be held on April 11. For more information, contact Christa Niklaus of Fisch Meier Direkt at 01 711 72 27, e-mail: cniklaus@fischmei er.ch or on the website www.dm-preis.ch.
Clio Awards 2003: Entry deadline now open for entries to the international Clio Awards creative competition. The deadline for entries is January 15, 2003, and the awards will be presented on May 19 and 20. Entry documentation is available from the Swiss Advertising and Communications Agencies Association (Eva Dinner, tel. 01 361 37 60, e-mail: eva.din [email protected]) or from the organizer's website, www.clioawards.com.
