News: Merger of True North and IPG
The Interpublic Group of Companies (IPG) is once again at the top of the world's largest marketing groups: Last week, IPG completed its acquisition of the advertising holding company True North.
The Interpublic Group of Companies (IPG) is back at the top of the world's largest marketing groups: last week IPG completed the takeover of the advertising holding True North.News Merger of True North and IPG
The shareholders of True North approved the deal at an extraordinary meeting: 97.3% of the shareholders present voted in favor of the sale to IPG. The takeover will cost IPG around 1.7 billion dollars.
Iomega seeks European agencyThe US storage media manufacturer Iomega has put its traditional advertising budget for the whole of Europe out to pitch. The four London agencies Leith, Farm Communications, Myrtle and Springer & Jacoby International are competing for the budget of over ten million Swiss francs. Iomega, whose European headquarters are in Geneva, is managed in the USA by Publicis Hal Riney.
Philips media budget goes to CaratThe electronics group Philips has chosen Carat as its global media agency. Carat, which had previously served Philips in Europe, prevailed in the final round of the pitch against Initiative Media and Starcom Mediavest. Philips' global budget amounts to around 600 million dollars. This does not include media planning and buying in Latin America, which will continue to be managed by Starcom Mediavest for the time being.
Weak start on the stock market for JCDecauxThe French outdoor advertising group JCDecaux had a weak start on the stock market. The subscription process on the Paris stock exchange was completed on June 21. At EUR 16.50, the issue price was at the lower end of the planned price range. According to the Group, 27.4 percent of the capital was issued, raising around 680 million euros before the 15 percent greenshoe option was exercised. On the first day of trading, the JCDecaux share lost
0.2 percent to 16.30 euros.
The shareholders of True North approved the deal at an extraordinary meeting: 97.3% of the shareholders present voted in favor of the sale to IPG. The takeover will cost IPG around 1.7 billion dollars.
Iomega seeks European agencyThe US storage media manufacturer Iomega has put its traditional advertising budget for the whole of Europe out to pitch. The four London agencies Leith, Farm Communications, Myrtle and Springer & Jacoby International are competing for the budget of over ten million Swiss francs. Iomega, whose European headquarters are in Geneva, is managed in the USA by Publicis Hal Riney.
Philips media budget goes to CaratThe electronics group Philips has chosen Carat as its global media agency. Carat, which had previously served Philips in Europe, prevailed in the final round of the pitch against Initiative Media and Starcom Mediavest. Philips' global budget amounts to around 600 million dollars. This does not include media planning and buying in Latin America, which will continue to be managed by Starcom Mediavest for the time being.
Weak start on the stock market for JCDecauxThe French outdoor advertising group JCDecaux had a weak start on the stock market. The subscription process on the Paris stock exchange was completed on June 21. At EUR 16.50, the issue price was at the lower end of the planned price range. According to the Group, 27.4 percent of the capital was issued, raising around 680 million euros before the 15 percent greenshoe option was exercised. On the first day of trading, the JCDecaux share lost
0.2 percent to 16.30 euros.
