News for Schlemmer
Private Label Brands: The Basel-based agency MRG is designing new Coop magazines on fine foods and Asia.
Own brands The Basel agency MRG designs new Coop magazines about Fine Food and Asia The Basel advertising agency MRG Communications was commissioned to design and produce two magazines for Coop: one to publicize new products from Coop's own Fine Food brand and a themed magazine about Asia. The Coop magazine Fine Moments presents the Fine Food products with atmospheric images and texts as culinary highlights for every day. It also contains recipes, product information and wine tips. It is published in the three national languages with a circulation of 1.6 million copies. Fine Moments is inserted in various magazines and is part of the parallel advertising campaign being realized by KSB/SJ.
With appealing pictures, an editorial section as well as recipes and cooking tips, the Asia magazine underlines Coop's culinary expertise. Asia is published with a circulation of 2.36 million and is enclosed with the Coop newspaper. MRG won the contract in a pitch.
Andreas Panzeri
With appealing pictures, an editorial section as well as recipes and cooking tips, the Asia magazine underlines Coop's culinary expertise. Asia is published with a circulation of 2.36 million and is enclosed with the Coop newspaper. MRG won the contract in a pitch.
Andreas Panzeri
