News: Clear Channel for Carrefour
The French retail giant Carrefour has commissioned Clear Channel to install and market billboards in the parking lots of its stores
French retail giant Carrefour has commissioned Clear Channel to install and market billboards in the parking lots of its storesClear Channel for Carrefour. The American outdoor advertising group won the contract, which is worth one billion euros, against competition from Viacom and JCDecaux. The Europe-wide contract will run for ten years.
20 Minuten Köln is being discontinuedThe Cologne edition of the commuter newspaper 20 Minuten is being discontinued. The last issue was published on July 11. According to 20 Min Holding, a market presence in Germany could only be successful on a national level. This would require an approach that would overcome the resistance of the established media. This has not yet been found, which is why the company is concentrating on projects in other countries.
Since its launch at the end of 1999, 20 Minuten Köln has had to contend with court actions brought by the publishers Springer and DuMont.
Scholz & Friends wins WSJWall Street Journal Europe will in future be advertised by the London branch of the German advertising agency Scholz & Friends (S&F). S&F prevailed against Select Communications, also a German agency, as well as Strawberryfrog from Amsterdam and Goodby Silverstein from the USA. The 15 million Swiss franc European budget was previously held by the agency BBDO Düsseldorf.
Austria allows terrestrial private TV Austria allows terrestrial broadcasting of private television for the first time. The National Council passed a corresponding law in Vienna on July 5. Until now, private stations in Austria were only allowed to broadcast via cable or satellite. The first nationwide private TV on the airwaves is to receive its broadcasting license in spring next year. A further three private stations are to be launched in the metropolitan areas of Vienna, Linz and Salzburg.
20 Minuten Köln is being discontinuedThe Cologne edition of the commuter newspaper 20 Minuten is being discontinued. The last issue was published on July 11. According to 20 Min Holding, a market presence in Germany could only be successful on a national level. This would require an approach that would overcome the resistance of the established media. This has not yet been found, which is why the company is concentrating on projects in other countries.
Since its launch at the end of 1999, 20 Minuten Köln has had to contend with court actions brought by the publishers Springer and DuMont.
Scholz & Friends wins WSJWall Street Journal Europe will in future be advertised by the London branch of the German advertising agency Scholz & Friends (S&F). S&F prevailed against Select Communications, also a German agency, as well as Strawberryfrog from Amsterdam and Goodby Silverstein from the USA. The 15 million Swiss franc European budget was previously held by the agency BBDO Düsseldorf.
Austria allows terrestrial private TV Austria allows terrestrial broadcasting of private television for the first time. The National Council passed a corresponding law in Vienna on July 5. Until now, private stations in Austria were only allowed to broadcast via cable or satellite. The first nationwide private TV on the airwaves is to receive its broadcasting license in spring next year. A further three private stations are to be launched in the metropolitan areas of Vienna, Linz and Salzburg.
