New York Festivals: Two silver medals for Advico Young & Rubicam

Advico Young & Rubicam wins silver twice in New York with Leica: once in the "Outdoor" category and once in "POS". The Leica campaign had already won a Distinctive Merit at the ADC New York and a Bronze Cube at the ADC Switzerland The poster campaign advertises Leica's Ultravid binoculars. The features such as the innovative optical system, higher image brightness and sharp contrasts were emphasized with three motifs: The exceptionally long posters are folded three-dimensionally in the middle like an accordion, so that the observer and the object being observed are suddenly close to each other. One motif, for example, shows an adventurer observing a polar bear that is dangerously opening its mouth right in front of him.