New balls, please
The former tennis center on the Birs in Aesch BL is now simply called TAB - and boasts a new communication presence created by Kreisvier.
Fit, Food, Fun - Your sport. Your experience. Your center: This is how TAB positions itself with its new claim as a sports center that offers tennis, squash and badminton as well as a public restaurant, cozy get-togethers and exciting events. Kreisvier was responsible for the entire rebranding, including the complete CI/CD and signage concept, and created the new website. Tab-aesch.ch a highly integrated communication platform.
Before the project kick-off, the needs of the TAB managers regarding the new positioning were analyzed in several workshops. The basic goal was to use the new website to centrally capture content and publish it on a wide range of platforms. With a website that includes newsletter tools for different target groups and offers web-to-print solutions, all expectations were met. In a next step, a user-friendly online reservation system will be added to the site.
Founded in 1982 as "Tennis an der Birs", the TAB today positions itself as a sports and leisure center for young and old. It is one of the most successful centers for popular sports in the region of northwestern Switzerland.
Responsible at TAB: Matthias C. E. Preiswerk (Chairman of the Board and owner), Erman Küçük (Member of the Board and owner), Patrick Bellomo (Member of the Board), Matthias Jörger (Managing Director), Beni Huggel (Head of Administration). Responsible at Kreisvier Communications: Christian Jost-Cellarius (Client Service Director), Lukas Gysin (Senior Consultant), Sven Kahler (Senior Art Director), Philip Kropf (Art Director), Jana Kipfer (DTP), Tanja Steiger (Text/Concept), Thomas Bauer (Senior Digital Consultant), Stefan Friedrich (Senior Web Developer), Pascal Ujak (Web Developer)
