Neutral Zurich realizes campaign for Puma International
Neutral Zurich has developed a limited-edition product line in collaboration with Puma under the title "Reality Series." The goal is to establish the Puma brand in fashion magazines and stores and make it a talking point in the fashion and art worlds.
Neutral Zurich has developed a limited product range entitled Reality Series together with Puma. According to the agency's press release, the aim is to establish the Puma brand in fashion magazines and stores and make it a topic in the fashion and art world. The Reality Series is a series of collaborations between artists and designers to develop limited editions that are integrated into existing product lines.
Available from May, Reality Bag no. 2 was designed by Swiss artist John Armleder, who is also responsible for the bag's contents. The bag was launched in December 2008 at Art Basel Miami Beach in partnership with the Rubel Family Collection and the 30 Americans exhibition. The global campaign was photographed by American artists Hank Willis Thomas and Rashid Johnson. Neutral Zurich is responsible for the worldwide distribution and sale of the limited Reality Series products to selected dealers and galleries.
Responsible at Puma International: Benoit Duverger (Creative Director of Brand Communications). Responsible at Neutral Zurich: Michelle Nicol (curation & overall responsibility), Rudolph Schürmann (CD & overall responsibility), Kristina Milkovic (AD), Sibylle Kaelin, Sandra Oehy (consulting).
Available from May, Reality Bag no. 2 was designed by Swiss artist John Armleder, who is also responsible for the bag's contents. The bag was launched in December 2008 at Art Basel Miami Beach in partnership with the Rubel Family Collection and the 30 Americans exhibition. The global campaign was photographed by American artists Hank Willis Thomas and Rashid Johnson. Neutral Zurich is responsible for the worldwide distribution and sale of the limited Reality Series products to selected dealers and galleries.
Responsible at Puma International: Benoit Duverger (Creative Director of Brand Communications). Responsible at Neutral Zurich: Michelle Nicol (curation & overall responsibility), Rudolph Schürmann (CD & overall responsibility), Kristina Milkovic (AD), Sibylle Kaelin, Sandra Oehy (consulting).
Reality Bag.
