Neutral switches back to Glamour Engineering with new partner

The Zurich communications agency Neutral renames itself with its old brand Glamour Engineering. The agency managers were encouraged to take this step by their new partner Erich Baumgartner. During his last years as managing director of the Lowe Lintas GGK advertising agency in Zurich, he said he had fond memories of Glamour Engineering. "The name Neutral worked for two years, but did not exude the same aura," Michelle Nicol Managing Partner of the agency, explains the name change to Werbewoche.
Glamour Engineering was founded in 2001 by Rudolph Schürmann and Michelle Nicol. Previously, Schürmann worked as managing and creative director at EuroRSCG Switzerland, AY&R, WHS. Nicol has worked as an art historian, curator and journalist. The Zurich-based company aims to provide contemporary brand management and creative marketing communications. In doing so, they focus on a cross-cultural way of thinking and working and see themselves as a "thinking reactor". Today, Glamour Engineering works for brands such as Sunrise, Swarovski, DaimlerChrysler and FDP Switzerland, among others, and employs seven people.