Nine Swiss placings for Lions Direct
At the 53rd Cannes Lions International Festival of Creativity on Sunday, the shortlist for the Lions Direct and Promotion categories was announced: of the 165 shortlist spots in the Direct category, nine went to Switzerland.
From June 17 to 24, advertising agencies and clients will meet on the Côte D'Azur for the 53rd International Advertising Festival. Werbewoche reports on the event in text and pictures - read the daily news from our man on site here: Beat Fritsch. The candidates for the Golden Lion in the Direct category have already been announced: Out of 165 shortlist places, nine go to Switzerland.
Despite strong competition and very good works from the other countries on the shortlist, Switzerland performs strongly. Only one work from Austria made it onto the shortlist, while there are 29 candidates for a Lion from Germany.
And these are the nine candidates in the Lions Direct category:
In the Fast Moving Consumer Goods sub-category, the crown cork mailing for Heineken Switzerland by Fisch.Meier.Direkt.
In the Cars & Automotive Services sub-category, the work for Volvo by OgilvyOne.
In the Commercial Public Services sub-category, the empty letterboxes for Swiss Post Service by Lang Gysi Knoll.
In the Other Consumer Services sub-category, the Corporate Sponsor Program for Lowe's International Wrestling Assocation Switzerland.
In the Business Products & Services sub-category, the work for Rüegg-Nägeli from the Agentur am Flughafen.
In the same sub-category, the work Calustrophobex for Jungkind Interior Design by Alex Schmid Direct.
In the Flat Mailing sub-category, the work for Volvo by OgilvyOne.
In the same sub-category, the crown cork mailing for Heineken Switzerland by Fisch.Meier.Direkt.
In the Direct Response TV & Infomercials subcategory, the work "Featuring Worldhits" for the Mühlehalde home for the blind by Ruf Lanz.
The shortlist for the new category Promotion (sales promotion) was also announced on Sunday. Unfortunately, no Swiss entries made it onto the shortlist. A total of 96 shortlist places have been awarded in this category, 26 of which were won by Germany. In view of the respectable success in the Lions Direct category, the question arises as to whether Switzerland is a direct marketing country. Although Lions Direct is considered a "small category", it is likely to win Switzerland one or two of the coveted lions.
Despite strong competition and very good works from the other countries on the shortlist, Switzerland performs strongly. Only one work from Austria made it onto the shortlist, while there are 29 candidates for a Lion from Germany.
And these are the nine candidates in the Lions Direct category:
In the Fast Moving Consumer Goods sub-category, the crown cork mailing for Heineken Switzerland by Fisch.Meier.Direkt.
In the Cars & Automotive Services sub-category, the work for Volvo by OgilvyOne.
In the Commercial Public Services sub-category, the empty letterboxes for Swiss Post Service by Lang Gysi Knoll.
In the Other Consumer Services sub-category, the Corporate Sponsor Program for Lowe's International Wrestling Assocation Switzerland.
In the Business Products & Services sub-category, the work for Rüegg-Nägeli from the Agentur am Flughafen.
In the same sub-category, the work Calustrophobex for Jungkind Interior Design by Alex Schmid Direct.
In the Flat Mailing sub-category, the work for Volvo by OgilvyOne.
In the same sub-category, the crown cork mailing for Heineken Switzerland by Fisch.Meier.Direkt.
In the Direct Response TV & Infomercials subcategory, the work "Featuring Worldhits" for the Mühlehalde home for the blind by Ruf Lanz.
The shortlist for the new category Promotion (sales promotion) was also announced on Sunday. Unfortunately, no Swiss entries made it onto the shortlist. A total of 96 shortlist places have been awarded in this category, 26 of which were won by Germany. In view of the respectable success in the Lions Direct category, the question arises as to whether Switzerland is a direct marketing country. Although Lions Direct is considered a "small category", it is likely to win Switzerland one or two of the coveted lions.
