New global network: PR World Alliance
The merger of two international PR agency networks, ECP and IPAN, gave rise to the new global network PR World Alliance last weekend. The Swiss member is Rochat & Partners, based in Geneva and Zurich.
The 17 members of PR World Alliance on three continents are independent agencies run by their founder or management and are therefore able to offer their clients unique local support. This was announced by the agency Rochat & Partners in a press release on Tuesday. This merger between ECP Global Communications and the International Public Relations Agency Network IPAN was initiated at an initial meeting in Geneva in 2010. It then gradually took shape over the course of seminars in Dubrovnik and Washington last year. Last Sunday, it was officially launched by all members in Stockholm.
