News from the new Lgk: Trainer Max
The Neue Lgk agency from Bern and Zurich launched a cross-media campaign for the online insurance company KPT in mid-September. The aim of the campaign is to keep the Swiss healthy and fit.
The Neue Lgk agency from Bern and Zurich launched a cross-media campaign for the online insurance company KPT in mid-September. The core of the campaign is the independent microsite Einzeltraining.ch. The aim is to keep Swiss people healthy and fit. The trainer Max puts together an individual fitness program for everyone free of charge and accompanies them through the entire training session.
Trainer Max is being introduced nationwide with posters, a TV commercial, bus posters and banners. To date, over 70,000 people have already signed up to train with Max, according to a press release.
The training program was developed in collaboration with sports physicians from Berlin. Netvertising from Zurich is responsible for the technical implementation. The TV commercial and the 250 video modules with trainer Max were produced in collaboration with Solid & Hallerfilm under the direction of Rainer Binz.
Responsible at KPT/CPT:
Trainer Max is being introduced nationwide with posters, a TV commercial, bus posters and banners. To date, over 70,000 people have already signed up to train with Max, according to a press release.
The training program was developed in collaboration with sports physicians from Berlin. Netvertising from Zurich is responsible for the technical implementation. The TV commercial and the 250 video modules with trainer Max were produced in collaboration with Solid & Hallerfilm under the direction of Rainer Binz.
Responsible at KPT/CPT:
Reto Egloff (Member of the Executive Board), Maya Burri (Head of Marketing)Responsible at Neue Lgk Kommunikations AG:
André Benker (CD), Stephan Wittwer (AD), Lukas Schmid Text, Silvano Spezia, Mirjam Huber, Claudia Chryselius Consulting, web design: Netvertising; training tool: xx-well.com, Berlin; spot production TV, videos microsite: Solid & Hallerfilm; Director: Rainer Binz.
