New label for the creative industries in Lucerne
"made in Lucerne" is the new label for the creative industry in Lucerne. One of its aims is to unite the Lucerne industry, promote it to the outside world and encourage exchange.
Studies show the economic potential and importance of the creative industries and their pioneering role in new business processes, work design, media technologies and innovation, as detailed in a press release. The city of Lucerne also recently addressed the topic in its 2020 cultural agenda, among other things. The new "made in Lucerne" label brings together Lucerne's creative industries under one roof in order to better exploit and market this potential in the future.
In the first phase, the focus will be on exchanging ideas, coordinating measures and networking. The first event to launch the new label will take place on Thursday, March 13 at 6 p.m. in the Neubad Lucerne. After that, monthly meetings with input presentations are planned.
"made in Lucerne" pursues the following goals:
- Raise awareness of Lucerne's creative industries and their value creation and economic significance in society and the economy
- Strengthen the Lucerne region as a location for the creative industries (nationally and internationally)
- Uniting players in Lucerne's creative industries, promoting them to the outside world
and market
- Promoting exchange among the creative industries in Lucerne
- Pooling resources, potential and strengths within Lucerne's creative industries
- Raising awareness of Lucerne's creative industries
- Recognizing and tackling problems at an early stage
- Creating spaces for Lucerne's creative industries
Founding members
Albi Christen, Clou creative agency
Andreas Troxler, Troxler office
Greg Zeder, Little Jig
Kathy Bajaria, KulturKopf
Lukas Fischer, Netnode
Maurus Domeisen, Mixer
Marco Sieber, Mixer
Tobi Lauber, Accomplices
More on: Madeinlucerne.ch
