New viral spot realized for Swisscom
The Adcom Group, in collaboration with Vok Dams Deutschland, designed and implemented a live marketing event at Zurich Central Station for Swisscom as part of its skiing initiative.
To cheer on the Swiss athletes in Vancouver and get the Swiss population in the mood for the Winter Olympics, various cheering scenes were recorded under the slogan "Achieving goals together". In everyday and sporting cheering situations, passers-by were cheered and cheered on by a mob. This resulted in several individual clips, a best-of and a making-of video. David Bröckelmann alias Matthias Hüppi comments on the scenes.
The films were mainly distributed via YouTube and social media platforms such as Facebook. During the end credits, viewers are invited to leave their personal wishes for the Swiss athletes in an interactive fan book. The fan book is integrated on the Swisscom Facebook page. Athletes can access it and view the motivational messages at any time. Participation is linked to a competition: Swisscom is giving away skiing vacations worth 5,000 Swiss francs.
Responsible at Adcom Group: Philipp Wetzel (overall responsibility), Matthias Koller (concept and consulting). Responsible at Vok Dams: David Korte/ Birgit Kriesche (Strategy). Production: Condor Films. Director and screenplay: Thomas Sabel. Voice actors: David Bröckelmann/ M. Pion. Music: Jingle Jungle.
The films were mainly distributed via YouTube and social media platforms such as Facebook. During the end credits, viewers are invited to leave their personal wishes for the Swiss athletes in an interactive fan book. The fan book is integrated on the Swisscom Facebook page. Athletes can access it and view the motivational messages at any time. Participation is linked to a competition: Swisscom is giving away skiing vacations worth 5,000 Swiss francs.
Responsible at Adcom Group: Philipp Wetzel (overall responsibility), Matthias Koller (concept and consulting). Responsible at Vok Dams: David Korte/ Birgit Kriesche (Strategy). Production: Condor Films. Director and screenplay: Thomas Sabel. Voice actors: David Bröckelmann/ M. Pion. Music: Jingle Jungle.
