New partner for Scholtysik & Partner

With the former Head of Corporate Identity & Design at SBB, the agency for strategic brand management and design is broadening its ownership and strengthening its focus on idea-driven branding in the digital age.

After a six-month stay in China, Lukas Staudenmann joined Scholtysik & Partner as a strategist and consultant at the end of 2014. Previously, as Head of Corporate Identity & Design at SBB, he conceived the strategic brand positioning "at home on the road" and, together with his team, substantially developed the company's corporate identity. In addition, he was responsible for the management of company-wide brand, design and copyrights at SBB and pushed the topic of "Brand Experience Design" throughout the group.

Lukas Staudenmann is an equal partner alongside the agency's founders Denise Delémont, Fabian Sander and Carsten Scholtysik. He joins the Board of Directors of Scholtysik & Partner with immediate effect.

Carsten Scholtysik: "Lukas Staudenmann is the ideal addition to the leadership of our interdisciplinary team. He unerringly identifies opportunities and risks for brands in the digital transformation and carries them to success through his holistic way of thinking. His partnership emphatically reinforces the promise of our agency: idea-driven branding in the digital age. For our clients, moreover, his many years of experience in brand management of a complex large company is a real added value."

Scholtysik & Partner is an independent, owner-managed branding and design agency and focuses on strategic, idea-driven brand management in the age of digital transformation. It supports companies and institutions in brand strategy, design and communication, including ABB, SBB, Basler Kantonalbank, Bank Coop, Ringier Digital (including AutoScout24, ImmoScout24), Wrigley Switzerland, the Quandt family holding and financial services (private equity, real estate, family office), the City of Zurich and the University of Basel.