New online service sends "eggs"
Donateballs.com was launched on January 4, 2016 and offers an unusual service: Eggs can be donated to people who lack courage. A Zurich-based advertiser is behind the project.
The recipient receives two water balloons, string and a letter congratulating them on their new courage. "The idea came about because in many industries it's all about hedging and minimizing risk, driven by a despondent unwillingness to make decisions. Very few people really want to get things moving, but they like to pretend they do," says Donateballs.com-initiator Parvez Sheik Fareed. The advertiser, who works for the Zurich-based Y&R Group, emphasizes that the project is a self-initiative without any agency involvement.
