New Head of Sales & Marketing at Trafo Baden

Reto Leder and his team want to strengthen marketing and sales activities with a view to expanding the event locations and pay particular attention to digital media, according to a Trafo press release on Monday. Leder completed his schooling and apprenticeship in the hotel and catering industry in Bern, Grindelwald and Lucerne. He began his professional career as a personnel consultant at Hotellerie Suisse. This was followed by seven years in Argentina as a resident manager in four- and five-star hotels and as head of quality control at Gate Gourmet. Other important milestones in his career were the shipping companies Cunard, for which he developed and implemented an internal training project for employees, and Seabourn Cruise Line, where Reto Leder looked after the well-being of the ship's passengers as Hotel Manager on the high seas. He then headed the marketing and communications department of the Swiss hotel management school Cesar Ritz Colleges. Here he was also responsible for the development of new markets in Latin America.

Reto Leder will be supported in his new challenge by Jasmin Burkhalter, Walter Sanchez, Karin Müller and Franziska Kägi. The Trafo culture and congress center in Baden has already been in operation for nine years. Where electrical transformers were once manufactured, meetings, presentations and celebrations now take place. Companies such as Hewlett Packard and Raiffeisen Bank hold their customer events at the venue for medium-sized and large companies.