New customer for Rufener Events
Rufener Events won the pitch for the implementation of the Mini Roadshow 2011 against the competition. As part of the 360° image campaign "back to the roots", a roadshow is touring the whole of Switzerland.
The focus of the campaign is on conveying emotions: Mini is to present itself as a self-confident, avant-garde, cheeky brand, the agency said in a statement. Instead of mainstream, the focus is on difference, liveliness and colorfulness.
The roadshow will take place in summer 2011.
