New image film for the Swiss financial center
Seed developed and produced a new promotional video for the Swiss Bankers Association. It presents a modern, human image of Switzerland as a financial center.
The Swiss Bankers Association is committed to promoting the Swiss financial center in Switzerland and abroad. Various promotional activities serve to continuously strengthen its reputation and profile.
The new film "We shape the future" focuses on the innovative strength of the Swiss financial center. It shows how young, dedicated professionals are using and developing new technological opportunities - on the foundation of a stable Swiss financial center, for the benefit of their clients.
"We are shaping the future" was shown as the opening film at Bankers Day in Geneva and will be screened at events to promote the Swiss financial center in Switzerland and abroad. The film is also used as a central element on swissbanking.org.
Seed developed and realized the film in close cooperation with the Swiss Bankers Association. The film was directed by Simon Steuri.
Responsible at the Swiss Bankers Association: Marlen Melone, Silvan Lipp, Peter Kaufmann. Responsible at Seed Audio-Visual Communication: Simon Steuri (writer, director), Stephan Fallucchi (cinematographer), Bastian Hertel (production manager), Marco Valpiani (producer).
