New Chief Marketing Officer for the Ifolor Group
Effective immediately, Domenic Rimathé, as Chief Marketing Officer, is responsible for all of Ifolor’s marketing activities. A native of Eastern Switzerland, he succeeds Filip P. Schwarz, who took over the position of Chief Executive Officer in mid-January as the third generation of the owner family to hold the role.
Domenic Rimathé and ifolor are linked by a long-standing partnership, according to a statement. In 2010, for example, the 38-year-old online specialist was responsible for ifolor's new brand identity as Managing Director of a digital agency with offices in Kreuzlingen and Zurich. Before taking up the position as Chief Marketing Officer, Domenic Rimathé was Group Website Manager at ifolor. "With Domenic Rimathé, a proven online marketing specialist with almost 20 years of digital and e-commerce experience is taking over the position of Chief Marketing Officer in our family business," says a delighted Filip P. Schwarz, CEO of ifolor.
After his training as a media businessman, Domenic Rimathé entered the digital business and founded his first own multimedia agency. After successfully building up and establishing the agency, the native of eastern Switzerland sold his shares and worked for 15 years in various roles at well-known agencies such as Aseantic, Futurecom and Planetactive/Neo@Ogilvy. Before joining ifolor as Group Website Manager, Domenic Rimathé was Head of Consulting and Partner at A-Sign.
Since the beginning of February 2015, Domenic Rimathé has been responsible for all marketing activities at Ifolor. He is supported by a 44-strong team of marketing specialists. To ensure that the family-owned company from Lake Constance can continue to maintain its role as market leader for personalized photo products in Switzerland and Finland, Domenic Rimathé is particularly concerned in his new role with the efficiency, measurability and ongoing optimization of all communication measures.
