New award for student advertising geniuses

The advertising agency Contexta, together with the University of Bern and Basler Versicherungen, is presenting the Advertising Talent Award for the first time. According to a press release from Contexta and the University of Bern, the best communication concepts from students at the Bern Institute of Marketing and Management can also be put into practice before graduation. Students from the Bern Institute of Marketing and Business Management have proven this. As part of the newly created Advertising Talent Award, they developed concepts to attract young target groups for Basler Versicherungen. The students worked as junior communication agencies.
Everyone benefits. The advertising agency Contexta can keep an eye on future advertising talent and be inspired by their ideas. Basler Versicherungen, for its part, can gain access to young target groups thanks to them. The students are given the opportunity to work under realistic agency conditions.
The winners of the Advertising Talent Award were honored for the first time on June 8. The jury consisted of senior executives from Contexta, Basler Versicherungen and the Institute for Marketing and Corporate Management at the University of Bern.